The Networking Modernisation Telstra

Question: Discuss about the Networking Modernisationfor Telstra. Answer: Introduction The networking modernisation helps in the improvement of the telecommunication services along with promoting the mobile services. This includes the development with the revenue growth with total operating income growth. Telstra has been the biggest Australia largest telecommunication and information services. With this, the focus has been based on location advantage with pricing mechanism, promotion, distribution and development. The company use the clicks and the bricks where there has been interactivity and individualisation. The report focus on the lifecycle of the product where Telstra has been the telecommunication company which is able to cover the different communication areas. (Kuo, 2011). The company is able to hold the offers where there have been different services deal that are for the sending of electronic mails and the use of the servers. The company also manages with the services with the proper connections and cables to the internet. SWOT Strength: It includes the Australia operator where the major focus has been on maintaining the networking performance. the higher bandwidth also includes the free movement with the capability to access the 3G network. Telstra includes the Australia dominant carrier which has been deemed to work on the telecommunication operations. The focus has been on wide speed with higher capacity which allow for properly charging the price of the competitive service. (Burgess et al., 2015). Weakness: In Telstra, there have been wireless networks that are operators by the company through joint Telstra and HH. Hence, the opportunity includes the end product where there are feature, pricing and the coverage. The situations are for the end user where the 2G network increase but 2G core is close to end. Opportunities: There is a need to provide a proper support for business for properly handling the mobile voicing. The introductions are based on exchanging server with the implemented reforms. The setup of the servers is completely replaced by the newer generation of the servers. The features are based on the increase of the mobile packet core network capacity for the data service. A proper need is to work on software upgrades with the existing network that includes the purchasing of the additional hardware. For the increase in the networking capacity in demand, there is a need to reduce the costs that has been through the network capacity growth. (Nation, 2015). Threat: With the change, Australia has been found to be a smaller fixed line telecom operator which is able to build a higher speed of the broadband network. Hence, for this, there is a need to setup the shared network with the associations with private equity and the other financial sectors. There have been broadband initiatives which are under the threat with being on rivalry with Vodafone and Optus. The operations are considered to be less covering. There has been another Virgin Mobile reselling network business which includes the Optus and SingTel. Implementation The implementation of the marketing strategy is based on the customer segmentation where the consumer culture has a proper variety to work on the usage patterns of different age and sex. There is a need to determine the operators where the target is mainly to handle the communication with the habits and expenditures of the young people. The in-line services program includes promotional activities which is in direct cooperation with Sony Ericsson in order to find the faster user for sending the different text message. (Borges, 2015). The customer focused marketing strategy has been for the customer loyalty where the scored are higher. Hence, the customer needs to have a higher loyalty with the close relation to the sustainable growth of the enterprise. There is a need to understand the needs and the strategies of the people with the improvement services. The value of the communication includes the customers who want the Australian telecommunication company technical staff to visit and solve the problems. The redesigning pattern has been for the interactive system which will help in the improved quality and productivity. The new incentive system with technical staff will help in setting the different tasks and objectives. (Mandile, 2016). The value of the differentiation strategy has a major impact on the economy of the Telstra. Hence, for this, there is a need for the economic growth of environment along with wireless applications. It includes the higher highlights with the business that can easily reduce the resource occupation and then reduce the traffic with the improvement in efficiency. The system includes the Telstra manufacturing where there is a need to maintain the cooperation with the different variety of the equipment. There have been point of view where Telstra has been able to hold the higher range and the fast speed of the bandwidth requirements. The customers are also able to hold the higher demands for the wireless where the dominant carrier is deemed to have the extensive coverage of the business. Telstra has been working on providing the effectiveness of the network strategy where the foundation is based on the analysis of the strengths and the opportunities. With the marketing strategy, the price will be able to handle the no regards to the individual abilities. Hence, a complete analysis is based on the effective price change on sales. The distribution indicates the product that has been in different areas. Hence, for this, the products have been introduced in the market with proper paramount advertisements in the media. The interactions have also bee n set with properly offering the reduced costs of the business. There have been products which relate to handling the services with proper interactivity and individualisation. The demands need to be covered by investing in the statistical research to deduce the user needs and work on faster access to the sites. Reference Kuo, M.H., 2011. Opportunities and challenges of cloud computing to improve health care services.Journal of medical Internet research,13(3), p.e67. Burgess, S., Sellitto, C., Cox, C. and Buultjens, J., 2015. Strategies for Adopting Consumer?generated Media in Small?sized to Medium?sized Tourism Enterprises.International Journal of Tourism Research,17(5), pp.432-441. Nation, L., 2015. Video case study.Marketing, p.83. Borges, I., 2015. Introducing Automation in Service Delivery Procedures: An Overview.Handbook of Research on Redesigning the Future of Internet Architectures, p.409. Mandile, M., 2016. Not-for-Profit Brand and Brand Communications and Corporate Philanthropy in the US. Sigvaldadttir, A. and Taylor, A., 2016. Rethinking Competitive Strategy in Mature Industries: An externally-focused in-depth study into how companies in mature industries can rethink their competitive strategies.